If your website, whether it's a product or service presentation, a blog or an online store, can not be found on Google, it's as if it does not exist or worse, it further increases your expenses.
You can make the best supermarket in the world, the best residential building, the best restaurant... However, if you made them in a dense forest where there is no way to your facility, everything will be futile. The Internet is a dense forest, and the roads that go through the Internet are online search engines, primarily Google.
However, in terms of internet business, Google does not need to be too idealized or neglected its power. It is essentially a company that, just like every other wants to profit through its clientele. If the clientele is not satisfied with the services, Google will lose it and also the financial gain that comes through it. Therefore, the most important goal of every search engine is to provide the user with the most relevant information in the shortest time possible.
Simplified, the search and results delivery cycle is done in three steps:
- A user's query on Google
- Identifying queries, searching in huge data bases in demand for results that best match the query
- Sort and deliver results ranked by relevance based on estimates of Google's algorithms
Why is it important to know this?
For 2 simple reasons:
- To try to present your projects through quality content (design, text, conceptual and structural solutions) in the form that will be of interest to your potential customers, as Google is trying to find this type of content.
- At the same time, they will be presented to Google in a form in which your content will be easy to find, analyze, sort, and rank.
The web content prepared in this way will ultimately be evaluated by Google as relevant, suitable for Google users, and ultimately better ranked among Google's results.
Author: Edin Ibrišimović
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